About
The short version.
James Brady builds with a small team and a fleet of AI agents, and he can’t code: the agents write the code, and he directs them. He co-founded Utlyze, a studio that builds custom AI systems for businesses, and New Reward, an agency that gets businesses found on Google and inside AI answers. He teaches AI at a Utah university. He lives in Lehi, Utah.
Who does what
James Brady is the person. The theories, the open-source projects and the writing on this site are his.
Utlyze is the AI studio he co-founded in 2025. It builds custom AI systems and teaches clients to run them.
New Reward is the agency he co-founded the same year. It measures how findable a business is, in search and in AI assistants, and fixes it.
Not published here yet: his story in his own words, the goal for the next few years, a photograph, and how the two companies sit together legally. Clients are named by industry only.
Who builds it with him
Credit by role, the way his notes are bylined.
His partners. He co-founded Utlyze and New Reward with others. They are not named here.
His teammates. New Reward’s platform, with its client portal, CRM, scoring and reports, was built with them.
Young builders. He recruits, trains and speaks up for young builders and teammates: daily teaching, a field guide, mentoring, and an internship whose first interview is with an AI voice agent.
The AI models. Claude, Codex and Grok agents under one lead agent write the code. His notes from the build are credited to him and to the models that helped write them.
I want contributors listed, any AI that helped gets credit, and where i helped I get credit. We do this honestly. Always.
How the work gets checked
If most of the building is done by AI agents running in parallel, what stops bad work from reaching a client?
A claim is not proof. An agent saying it finished is a report, not a result, so the finished thing gets checked where it actually lives, not in the chat that produced it.
What does “done” mean here?
Work moves along a ladder, and each rung is a different claim: open, checks passing, reviewed, merged, deployed, checked live, approved for a client to see. Claiming a higher rung than the true one is treated as a defect.
What happens when something can’t be measured?
The answer is “unknown”, and unknown is written down as unknown. Missing is not zero.
What went wrong
The home page keeps what went wrong beside what worked: the day his fleet ran 1,705 agent runs and merged one change, the tools he tried and dropped, the client engagements that ended, and results not proven yet.
What isn’t his
The Architect Loop is Dan McInerney’s design. James forked it, hardened it and runs it; one of his fixes was merged back into Dan’s project on 13 September 2026.
A portfolio that quietly absorbs other people’s work is exactly what this site is meant not to be.
Where to find him
- X, @of1ai · short notes while the work happens
- GitHub, CryptoJym · the public code behind the glass
- Notes from the build · longer write-ups, credited to him and the AI models that wrote them with him
- YouTube
- Bluesky
- james@utlyze.com · or write to him here
How this site was made
The colophon.
I want you to reinvent the website. Its my site, I would like you to study meI have not say in what I get, I only accept it or not.
Claude (Anthropic’s Opus 5.5) did the work. Three study runs read the messages he had typed to his AI agents over a year, his public record of 146 repositories and 678 merged changes, and everything he has published. The lead then wrote a portrait, chose the idea, and built the site. Nothing on it is invented, clients are named by industry only, and his private life isn’t here.
On 28 September 2026 it was rebuilt to lead with what he built, in proportion with what went wrong. Further studies read his work, his companies’ sites and his public voice, and what they found is on the work page: work for clients, named by industry, and for the people he teaches. Each piece keeps the study’s own id in the site’s source, so every line can be traced back.
The fulgurite came from his own images. In one message he wrote I am greater than the discovery of fire…. […] I am greater than the discovery of electricity… […] I am… sand that thinks…
. On X: Cut the branches of your soul.
The object is computed with three.js from his GitHub record and this site’s record of what he built; no image on this site is generated.
In August 2026 he asked one of his agents, can you not study my prompts in the threads to see what I am like lol
This site is one answer.
Type: Newsreader (Production Type), Archivo (Omnibus-Type), Martian Mono (Evil Martians), all under the SIL Open Font License. Built with Next.js, React and three.js.
He accepted it on 27 September 2026. He hasn’t accepted the rebuild yet: this is the preview he is deciding on.